- Maintaining brand identity while updating the design can be difficult.
- Ensuring the new packaging meets sustainability standards is challenging.
- Balancing cost-effectiveness with innovative design requires careful planning.
So, have any of y'all ever dealt with redesigning packaging for an existing brand? I'm really curious about the challenges that come with it. Like, how do you balance keeping the brand recognizable with making it fresh and new? Also, what kind of pushback do you get from people who love the old stuff? Any stories or tips on handling the logistics and creative aspects would be super interesting, too!
A tricky part that often gets overlooked is how even small design changes can mess with how products are displayed in stores. For example, if you alter the shape or size of the packaging, suddenly the products might not fit as well on shelves or in shipping boxes, which can cause a lot of headaches down the line. There’s also the whole issue with regulatory information—sometimes updating a design means you have to rethink where ingredient lists, warnings, or translations go, especially if you’re selling internationally.
Another challenge I’ve seen is around sustainability. If you want to move towards more eco-friendly materials, it can get complicated: not all printing techniques or visuals look as good on recycled or biodegradable options, and sourcing those materials reliably is its own puzzle. Ever run into issues where trying to make a package "greener" ended up being more complicated (or expensive) than expected?
- How can packaging be designed to be more user-friendly, reducing the need for tools like scissors? 8
- What is the impact of brand packaging on product shelf life? 3
- What are some creative gift packaging ideas that surprise and delight? 1
- How are brands leveraging packaging to highlight collaborations with influencers or celebrity endorsements? 5
- How do ethical considerations in sourcing play a role in packaging material choices? 7
- How do you feel about the environmental impact of using paper shopping bags? 10
- What types of materials do you prefer for internal packaging and why? 18
- How can packaging designs facilitate the integration of products into smart home ecosystems? 5
- How does the design and functionality of packaging address multi-generational households? 9
- How can graphic design be utilized effectively in minimalist packaging? 3
- What are the challenges of using biodegradable materials in packaging? 1837
- How do packaging designs address the growing trend of DIY kits or self-assembly products? 1140
- What are the latest technological advancements in packaging machinery? 1114
- Are there any concerns regarding the food safety or longevity of bread stored in paper bags with windows? 1100
- How would you improve the current design of paper shopping bags to make them more user-friendly or sustainable? 827
- What are some alternative packaging solutions you've seen in the automotive industry that impressed you? 812
- What's the impact of oversized packaging on waste and the environment? 812
- What are some challenges you have faced with automotive packaging, and how did you overcome them? 810
- What's the process for quality assurance in our packaging production? 793
- How do different lighting conditions (e.g., store lights vs. daylight) affect packaging appearance? 720
Blog Posts | Current
Packaging regulations are crucial for businesses involved in the manufacture, distribution or sale of packaged goods. They protect consumers and support fair competition by governing every aspect of packaging from design to label information. Compliance with these rules is essential...
Packaging design is a process of creating exterior product protection and communication tool that encapsulate a brand's identity, conveys essential information about the product, and influences consumer purchasing decisions. Designers should prioritize clarity and simplicity, emphasize originality, ensure functionality, design...
The Kenyan packaging market is valued at around $585 million, driven by sectors like agriculture and manufacturing which contribute to the GDP; growth in consumer demand has led to innovations such as small affordable packages and a shift towards sustainable...
Cornstarch is a biodegradable, eco-friendly alternative to traditional packaging materials, offering similar functionalities with less environmental impact. It's used in various industries for products like containers and bags, reduces reliance on fossil fuels, and supports climate change efforts by emitting...
Leaf-based packaging materials are ancient practices re-emerging for modern sustainability, utilizing plant leaves as biodegradable and renewable solutions with minimal environmental impact. They reduce carbon emissions compared to plastic production, decompose rapidly without toxic residues, and align with circular economy...
HDPE packaging is valued for its durability, lightweight nature, and resistance to environmental factors. It's versatile in shape and size customization, cost-effective during transport due to its light weight, and environmentally friendly as it's 100% recyclable. High-density polyethylene (HDPE) is a...
Unique packaging designs enhance gift boxes by creating memorable unboxing experiences and reflecting the giver's care. Personal touches, eco-friendly materials, and innovative design elements can elevate both personal gifts and brand identity. Creative packaging for gifts makes a strong first impression,...
Packaging levels refer to the layers of packaging used from production to consumer, including primary (direct product contact), secondary (grouping and branding), and tertiary (bulk handling). Each level serves distinct purposes in protection, marketing, transportation, and regulatory compliance....
Sustainability in packaging design is a crucial issue that focuses on environmentally friendly practices and materials throughout the packaging process, with the goal of reducing environmental impact. It entails using the three Rs - reduce, reuse and recycle - to...
LDPE bags are versatile and durable packaging solutions made from Low-Density Polyethylene, suitable for a wide range of applications including food packaging, medical supplies, retail merchandise, industrial parts, and agricultural products. They offer benefits such as cost efficiency, protective qualities...