How are brands leveraging packaging as a platform for immersive storytelling or brand lore?
» Packaging- Brands are incorporating QR codes on packaging that link to interactive brand stories and experiences.
- Some companies use augmented reality (AR) on their packaging to bring brand characters or stories to life when viewed through a smartphone.
- Packaging is designed with unique artwork and narratives that resonate with the brand's heritage, creating a collectible experience for consumers.
Hey, so I've been noticing some brands really upping their game with the whole packaging design thing. It's like they're not just wrapping their product; they're using the packaging to tell a story or build up their brand lore. Anyone else seen examples where the packaging itself becomes part of the experience? How's that working out for them, and what kind of creative methods are they using to make the box or wrapper almost as cool as what's inside?
Absolutely, I've seen some pretty neat examples lately. Some companies are really turning their packaging into a mini-adventure. Like, instead of just getting a product, you're peeling back layers of the brand's story with each layer of packaging. It's like every package gives you a little more insight into the backstory or the world the brand lives in.
One cool method I've seen is the use of augmented reality (AR) with packaging. You scan the package with your phone, and suddenly you have interactive stories or animations popping up right in front of you. It not only makes the unboxing process engaging but actually enhances the overall brand experience.
Have any of you tried out products with AR packaging? What did you think? Did it make the product more memorable for you?
With our network with packaging suppliers along with a huge international network, we provide customizable logistic packaging services as per the needs and requirements of our clients, in order to maintain continuous product development and greatly reduce the spending for packaging solutions.
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With our network with packaging suppliers along with a huge international network, we provide customizable logistic packaging services as per the needs and requirements of our clients, in order to maintain continuous product development and greatly reduce the spending for packaging solutions.
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