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How do sensory elements (like touch or smell) play a role in packaging design?

» Packaging
  • Sensory elements like textured surfaces can enhance the user's tactile experience, encouraging physical interaction with the product.
  • Incorporating scents into packaging design can evoke emotions and memories, strongly influencing consumer perception and brand loyalty.
  • Visual and tactile cues in packaging can convey product quality and create a sensory appeal that differentiates it on crowded shelves.
How do sensory elements (like touch or smell) play a role in packaging design?

So how do things like touch or smell actually factor in when someone's designing packaging? Like, do they really make a difference in how we perceive a product or is it all just visuals?

Definitely, sensory elements like texture or scent can make packaging feel more luxurious or appealing, subtly influencing our choice without us even realizing it.

Absolutely, they can even trigger nostalgia or spark curiosity, making the whole experience way more memorable.

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