How are brands leveraging packaging as a platform for consumer education or skill-building?
» Packaging- Brands are including QR codes on packaging that link to tutorials or product origin stories.
- Packaging is being used to provide recipes or instructions that enhance the product's use and customer experience.
- Some companies print infographics or educational content directly on their packaging to communicate sustainability efforts or health benefits.
Been noticing more and more lately and it got me wondering - how are brands using packaging as a way to school their consumers or help them develop some new skills? And I don't mean just popping a QR code on there that takes you some tutorial, but something more innovative. What are some clever examples you guys have come across?
Totally get where you're coming from. Sometimes, less is more, and simplicity can be key.
Definitely an interesting point. I think there's always a balance to be struck between innovation and user-friendliness.
Have you looked into brands who use interactive elements on their packaging? Working on a digital-physical fusion might be a good shout!
What about packaging that evolves over time or with use? It could teach sustainability practices as it changes. Seen anything like that?
Honestly, haven't seen much out there that's really groundbreaking in that regard yet.
Love the idea of using packaging for hands-on learning!
Heard of AR on packages to give real-time tips? Cool stuff!
To be honest, I feel like a lot of brands aren’t fully tapping into the potential of packaging for education or skill-building yet. Most of the time, packaging seems more focused on branding or aesthetics rather than actually offering something interactive or engaging. It almost feels like an afterthought rather than a deliberate effort to connect or teach. Do you think it’s because companies are hesitant to invest in something that feels less tied to direct sales?
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