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What are the top mistakes to avoid when designing creative packaging?

» Packaging
  • Ignoring the target audience can lead to packaging that fails to resonate or communicate effectively.
  • Overcomplicating design elements can overwhelm consumers and obscure the product's main message.
  • Neglecting functionality may result in packaging that is inconvenient or difficult to use.
What are the top mistakes to avoid when designing creative packaging?

So, I'm trying to get a handle on what makes creative packaging truly stand out, but also what pitfalls to steer clear of. Like, what are those common blunders that can really mess things up? Is it overcomplicating the design, using impractical materials, or something else entirely? Would love to hear your thoughts or any horror stories of what not to do when coming up with packaging that's both eye-catching and functional!

A big mistake I’ve noticed is ignoring how the packaging will be displayed or handled in stores—sometimes designs look cool but they just don't fit shelves or stack well. Also, skipping user testing can lead to surprises, like customers struggling to open the package or missing important info.

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