- Coca-Cola's "Share a Coke" campaign increased sales by offering personalized labels, rejuvenating the brand and packaging design.
- Method's environmentally friendly and distinctively shaped cleaning product bottles helped them stand out on shelves and increased market share.
- Apple's minimalist packaging design not only reflects the brand's aesthetic but also significantly reduces packaging waste and costs.
Anyone know some solid examples of successful packaging redesigns in our industry? Been thinking that a little refresh might do us some good, and it'd be great to look at some cases where it worked out really well. Got any in mind?
Sure, a packaging refresh can spike interest, but have you considered the potential backlash from loyal customers who might not dig the new look? Also, the costs can be pretty hefty – worth the investment?
Have any redesigns led to unexpected benefits beyond just increased sales, like improved sustainability or easier shipping logistics?
How about the impact on production efficiency? Has anyone experienced changes in the speed of packaging their products after a redesign? How did this affect overall operations?
What about how it connects emotionally with customers? Like, does it actually change how they feel about the brand?
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