- Coca-Cola's "Share a Coke" campaign increased sales by offering personalized labels, rejuvenating the brand and packaging design.
- Method's environmentally friendly and distinctively shaped cleaning product bottles helped them stand out on shelves and increased market share.
- Apple's minimalist packaging design not only reflects the brand's aesthetic but also significantly reduces packaging waste and costs.
Anyone know some solid examples of successful packaging redesigns in our industry? Been thinking that a little refresh might do us some good, and it'd be great to look at some cases where it worked out really well. Got any in mind?
Sure, a packaging refresh can spike interest, but have you considered the potential backlash from loyal customers who might not dig the new look? Also, the costs can be pretty hefty – worth the investment?
Have any redesigns led to unexpected benefits beyond just increased sales, like improved sustainability or easier shipping logistics?
How about the impact on production efficiency? Has anyone experienced changes in the speed of packaging their products after a redesign? How did this affect overall operations?
What about how it connects emotionally with customers? Like, does it actually change how they feel about the brand?
Did anyone notice shifts in where their products were placed on shelves after a redesign?
- How does the design and functionality of packaging address multi-generational households? 9
- How can graphic design be utilized effectively in minimalist packaging? 3
- What innovations would you like to see in the design or materials of paper alternative coffee cups? 17
- How are brands leveraging packaging to highlight collaborations with influencers or celebrity endorsements? 4
- What role do graphics play in distinguishing creative packaging ideas? 5
- How are companies tackling the issue of ocean-bound plastics in their packaging solutions? 8
- How can companies ensure product protection with minimalist packaging designs? 3
- How do packaging designs cater to the growing trend of short-term product rentals or leasing? 5
- How do packaging designs address the growing trend of products designed for sustainable or green living? 9
- What aspects should be considered when measuring the sustainability of minimalist packaging? 4
- What are the challenges of using biodegradable materials in packaging? 1836
- How do packaging designs address the growing trend of DIY kits or self-assembly products? 1138
- What are the latest technological advancements in packaging machinery? 1110
- Are there any concerns regarding the food safety or longevity of bread stored in paper bags with windows? 1097
- How would you improve the current design of paper shopping bags to make them more user-friendly or sustainable? 825
- What's the impact of oversized packaging on waste and the environment? 812
- What are some challenges you have faced with automotive packaging, and how did you overcome them? 809
- What are some alternative packaging solutions you've seen in the automotive industry that impressed you? 809
- What's the process for quality assurance in our packaging production? 792
- How do different lighting conditions (e.g., store lights vs. daylight) affect packaging appearance? 719
Blog Posts | Current

Leaf-based packaging materials are ancient practices re-emerging for modern sustainability, utilizing plant leaves as biodegradable and renewable solutions with minimal environmental impact. They reduce carbon emissions compared to plastic production, decompose rapidly without toxic residues, and align with circular economy...

The Kenyan packaging market is valued at around $585 million, driven by sectors like agriculture and manufacturing which contribute to the GDP; growth in consumer demand has led to innovations such as small affordable packages and a shift towards sustainable...

Packaging regulations are crucial for businesses involved in the manufacture, distribution or sale of packaged goods. They protect consumers and support fair competition by governing every aspect of packaging from design to label information. Compliance with these rules is essential...

HDPE packaging is valued for its durability, lightweight nature, and resistance to environmental factors. It's versatile in shape and size customization, cost-effective during transport due to its light weight, and environmentally friendly as it's 100% recyclable. High-density polyethylene (HDPE) is a...

LDPE bags are versatile and durable packaging solutions made from Low-Density Polyethylene, suitable for a wide range of applications including food packaging, medical supplies, retail merchandise, industrial parts, and agricultural products. They offer benefits such as cost efficiency, protective qualities...

Packaging levels refer to the layers of packaging used from production to consumer, including primary (direct product contact), secondary (grouping and branding), and tertiary (bulk handling). Each level serves distinct purposes in protection, marketing, transportation, and regulatory compliance....

Packaging design is a process of creating exterior product protection and communication tool that encapsulate a brand's identity, conveys essential information about the product, and influences consumer purchasing decisions. Designers should prioritize clarity and simplicity, emphasize originality, ensure functionality, design...

Sustainability in packaging design is a crucial issue that focuses on environmentally friendly practices and materials throughout the packaging process, with the goal of reducing environmental impact. It entails using the three Rs - reduce, reuse and recycle - to...

Cornstarch is a biodegradable, eco-friendly alternative to traditional packaging materials, offering similar functionalities with less environmental impact. It's used in various industries for products like containers and bags, reduces reliance on fossil fuels, and supports climate change efforts by emitting...

Unique packaging designs enhance gift boxes by creating memorable unboxing experiences and reflecting the giver's care. Personal touches, eco-friendly materials, and innovative design elements can elevate both personal gifts and brand identity. Creative packaging for gifts makes a strong first impression,...