- Coca-Cola's "Share a Coke" campaign increased sales by offering personalized labels, rejuvenating the brand and packaging design.
- Method's environmentally friendly and distinctively shaped cleaning product bottles helped them stand out on shelves and increased market share.
- Apple's minimalist packaging design not only reflects the brand's aesthetic but also significantly reduces packaging waste and costs.
Anyone know some solid examples of successful packaging redesigns in our industry? Been thinking that a little refresh might do us some good, and it'd be great to look at some cases where it worked out really well. Got any in mind?
Sure, a packaging refresh can spike interest, but have you considered the potential backlash from loyal customers who might not dig the new look? Also, the costs can be pretty hefty – worth the investment?
Have any redesigns led to unexpected benefits beyond just increased sales, like improved sustainability or easier shipping logistics?
How about the impact on production efficiency? Has anyone experienced changes in the speed of packaging their products after a redesign? How did this affect overall operations?
What about how it connects emotionally with customers? Like, does it actually change how they feel about the brand?
Did anyone notice shifts in where their products were placed on shelves after a redesign?
- Can minimalist packaging be cost-effective compared to traditional packaging? 2
- How can sustainable materials be incorporated into creative packaging designs? 1
- What are some cost-effective yet creative packaging solutions for startups? 4
- How do minimalist packaging designs handle legal and regulatory requirements for information? 4
- How can digital elements in packaging reflect a brand's value? 2
- How do packaging designs cater to the growing trend of short-term product rentals or leasing? 4
- What kind of infrastructure challenges, if any, have you faced when sourcing from or operating in LCCs? 12
- How is the concept of upcycling influencing the next generation of packaging designs? 7
- How are companies leveraging packaging to enhance the consumer's sense of exclusivity or VIP treatment? 4
- What are effective ways to prototype creative packaging designs? 3
- What are the challenges of using biodegradable materials in packaging? 1820
- How do packaging designs address the growing trend of DIY kits or self-assembly products? 1110
- What are the latest technological advancements in packaging machinery? 1081
- Are there any concerns regarding the food safety or longevity of bread stored in paper bags with windows? 1064
- How would you improve the current design of paper shopping bags to make them more user-friendly or sustainable? 814
- What's the impact of oversized packaging on waste and the environment? 802
- What are some challenges you have faced with automotive packaging, and how did you overcome them? 800
- What are some alternative packaging solutions you've seen in the automotive industry that impressed you? 800
- What's the process for quality assurance in our packaging production? 784
- How do different lighting conditions (e.g., store lights vs. daylight) affect packaging appearance? 711
Blog Posts | Current
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