- Coca-Cola's "Share a Coke" campaign increased sales by offering personalized labels, rejuvenating the brand and packaging design.
- Method's environmentally friendly and distinctively shaped cleaning product bottles helped them stand out on shelves and increased market share.
- Apple's minimalist packaging design not only reflects the brand's aesthetic but also significantly reduces packaging waste and costs.
Anyone know some solid examples of successful packaging redesigns in our industry? Been thinking that a little refresh might do us some good, and it'd be great to look at some cases where it worked out really well. Got any in mind?
Sure, a packaging refresh can spike interest, but have you considered the potential backlash from loyal customers who might not dig the new look? Also, the costs can be pretty hefty – worth the investment?
Have any redesigns led to unexpected benefits beyond just increased sales, like improved sustainability or easier shipping logistics?
How about the impact on production efficiency? Has anyone experienced changes in the speed of packaging their products after a redesign? How did this affect overall operations?
What about how it connects emotionally with customers? Like, does it actually change how they feel about the brand?
Did anyone notice shifts in where their products were placed on shelves after a redesign?
- How does the design and functionality of packaging address multi-generational households? 9
- How can graphic design be utilized effectively in minimalist packaging? 3
- What innovations would you like to see in the design or materials of paper alternative coffee cups? 17
- How are brands leveraging packaging to highlight collaborations with influencers or celebrity endorsements? 4
- What role do graphics play in distinguishing creative packaging ideas? 5
- How are companies tackling the issue of ocean-bound plastics in their packaging solutions? 8
- How can companies ensure product protection with minimalist packaging designs? 3
- How do packaging designs cater to the growing trend of short-term product rentals or leasing? 5
- How do packaging designs address the growing trend of products designed for sustainable or green living? 9
- What aspects should be considered when measuring the sustainability of minimalist packaging? 4
- What are the challenges of using biodegradable materials in packaging? 1836
- How do packaging designs address the growing trend of DIY kits or self-assembly products? 1138
- What are the latest technological advancements in packaging machinery? 1110
- Are there any concerns regarding the food safety or longevity of bread stored in paper bags with windows? 1097
- How would you improve the current design of paper shopping bags to make them more user-friendly or sustainable? 825
- What's the impact of oversized packaging on waste and the environment? 812
- What are some challenges you have faced with automotive packaging, and how did you overcome them? 809
- What are some alternative packaging solutions you've seen in the automotive industry that impressed you? 809
- What's the process for quality assurance in our packaging production? 792
- How do different lighting conditions (e.g., store lights vs. daylight) affect packaging appearance? 719
Blog Posts | Current
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