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How do size and shape influence brand packaging decisions?

» Packaging
  • Size impacts shelf space efficiency and storage costs.
  • Shape affects visual appeal and brand differentiation.
  • Both influence consumer convenience and usability.
How do size and shape influence brand packaging decisions?

I'm curious about how brands decide on the size and shape of their packaging. Like, what kind of factors do they even consider when choosing these things? Is it more about standing out on the shelf, saving production costs, making it practical for customers, or something else entirely? Also, do you think certain shapes or sizes can actually affect how we view a product or how likely we are to buy it?

Do you think the rise of online shopping has changed the way brands think about packaging size and shape? For example, are they considering how well a package will hold up during shipping or how easily it fits into standard delivery boxes?

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