- Brand packaging can enhance unboxing experiences, making them shareable on social media.
- Distinctive packaging designs serve as visual cues, boosting brand recognition in digital ads.
- Interactive packaging elements, like QR codes, drive online engagement and traffic to digital platforms.
Alright folks, let's dive deep into this topic: how can we really use brand packaging to make a splash in digital marketing campaigns? Like, sure, it’s the first thing people see when they pick up a product in real life, but how do we translate that first impression magic onto digital platforms? What are the creative strategies out there that can turn packaging into a centerpiece for our online campaigns? I’m thinking beyond just pretty pictures on Instagram—how can the essence and story of our packaging design engage and attract consumers in the digital space? How do we make it interactive or engaging enough to really resonate with people who might only ever see it through a screen? Would love to hear some thoughts and clever ideas on making brand packaging a standout element in the digital marketing mix!
If the packaging’s so cool it makes people wanna post it before they even open it, congrats—you just got free influencers.
- Should retailers provide incentives for customers to bring their own reusable delicatessen cups? 12
- How does the choice of packaging materials impact a product's carbon footprint? 1
- What types of materials do you prefer for internal packaging and why? 17
- What legal considerations must be taken into account in brand packaging? 1
- How do you feel about the aesthetics and design of RPET products? Are there any improvements you would suggest? 12
- How are brands incorporating elements of play or gamification into packaging designs for a more interactive experience? 12
- What role do graphics play in distinguishing creative packaging ideas? 4
- How is the role of packaging evolving in the age of experiential retail and pop-up shops? 7
- How are packaging innovations addressing the rise of products meant for shared or communal use in urban settings? 7
- What are the latest technological advancements in packaging machinery? 15
- What are the challenges of using biodegradable materials in packaging? 1829
- How do packaging designs address the growing trend of DIY kits or self-assembly products? 1125
- What are the latest technological advancements in packaging machinery? 1095
- Are there any concerns regarding the food safety or longevity of bread stored in paper bags with windows? 1081
- How would you improve the current design of paper shopping bags to make them more user-friendly or sustainable? 819
- What's the impact of oversized packaging on waste and the environment? 808
- What are some challenges you have faced with automotive packaging, and how did you overcome them? 805
- What are some alternative packaging solutions you've seen in the automotive industry that impressed you? 804
- What's the process for quality assurance in our packaging production? 789
- How do different lighting conditions (e.g., store lights vs. daylight) affect packaging appearance? 714
Blog Posts | Current

Packaging design is a process of creating exterior product protection and communication tool that encapsulate a brand's identity, conveys essential information about the product, and influences consumer purchasing decisions. Designers should prioritize clarity and simplicity, emphasize originality, ensure functionality, design...

Cornstarch is a biodegradable, eco-friendly alternative to traditional packaging materials, offering similar functionalities with less environmental impact. It's used in various industries for products like containers and bags, reduces reliance on fossil fuels, and supports climate change efforts by emitting...

The Kenyan packaging market is valued at around $585 million, driven by sectors like agriculture and manufacturing which contribute to the GDP; growth in consumer demand has led to innovations such as small affordable packages and a shift towards sustainable...

Sustainability in packaging design is a crucial issue that focuses on environmentally friendly practices and materials throughout the packaging process, with the goal of reducing environmental impact. It entails using the three Rs - reduce, reuse and recycle - to...

Unique packaging designs enhance gift boxes by creating memorable unboxing experiences and reflecting the giver's care. Personal touches, eco-friendly materials, and innovative design elements can elevate both personal gifts and brand identity. Creative packaging for gifts makes a strong first impression,...

Leaf-based packaging materials are ancient practices re-emerging for modern sustainability, utilizing plant leaves as biodegradable and renewable solutions with minimal environmental impact. They reduce carbon emissions compared to plastic production, decompose rapidly without toxic residues, and align with circular economy...

HDPE packaging is valued for its durability, lightweight nature, and resistance to environmental factors. It's versatile in shape and size customization, cost-effective during transport due to its light weight, and environmentally friendly as it's 100% recyclable. High-density polyethylene (HDPE) is a...

Packaging regulations are crucial for businesses involved in the manufacture, distribution or sale of packaged goods. They protect consumers and support fair competition by governing every aspect of packaging from design to label information. Compliance with these rules is essential...

LDPE bags are versatile and durable packaging solutions made from Low-Density Polyethylene, suitable for a wide range of applications including food packaging, medical supplies, retail merchandise, industrial parts, and agricultural products. They offer benefits such as cost efficiency, protective qualities...

Packaging levels refer to the layers of packaging used from production to consumer, including primary (direct product contact), secondary (grouping and branding), and tertiary (bulk handling). Each level serves distinct purposes in protection, marketing, transportation, and regulatory compliance....