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How are companies leveraging packaging to combat product piracy and counterfeiting?

» Packaging
  • Companies are embedding smart tags and QR codes that allow consumers to verify authenticity through secure digital channels.
  • They are using tamper-evident packaging that shows visible signs of interference to protect the integrity of the product.
  • Highly specialized and unique packaging designs are being utilized to make replication difficult for counterfeiters.
How are companies leveraging packaging to combat product piracy and counterfeiting?

Has anyone seen ways that companies are getting creative with their packaging to fight off fakes and knock-offs? Like any high-tech solutions or smart packaging tricks that make it tougher for counterfeiters to rip off their products?

Sure, one strategy is the use of QR codes or NFC chips embedded in the packaging. Consumers can scan these with their smartphones to verify the authenticity of the product. Also, some companies apply unique, hard-to-copy holographic seals or patterns that are difficult for counterfeiters to replicate accurately.

Has anyone noticed brands using eco-friendly packaging as a way to differentiate genuine products from fakes?

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