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How are brands using packaging to bridge the physical and digital worlds for consumers?

» Packaging
  • Brands are embedding QR codes on packaging to offer consumers additional digital content like product information or interactive experiences.
  • Some companies use augmented reality (AR) on their packaging to create engaging virtual experiences when scanned with a smartphone.
  • Smart packaging technologies, such as NFC tags, allow consumers to authenticate products and access loyalty programs with a tap of their phone.
How are brands using packaging to bridge the physical and digital worlds for consumers?

What's the latest on brands getting creative with packaging to connect the real-life and online experiences for customers? I've noticed QR codes and stuff that link to apps, but what else is going on? Are there any cool examples where the packaging itself sort of blurs the line between the physical product and the digital realm? Would love to hear some specific cases or innovative ideas companies are rolling out.

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