Posts on the Topic Product-marketing

Packaging Digest is a comprehensive source of knowledge and information about product packaging, encompassing materials, design, sustainability concerns, marketing considerations and more. It plays a critical role in today's industry by promoting innovation, aiding the transition to sustainable methods, providing...

Packaging box design plays a crucial role in product marketing, influencing consumers' first impressions and setting products apart from competitors. It's important to understand the target audience, maintain brand consistency, ensure clarity and simplicity, create unique designs and consider sustainability...

Packaging plays a crucial role in product marketing, influencing consumer perceptions and buying decisions while ensuring safety, integrity, and legal compliance. Effective packaging balances functionality with aesthetics, includes clear product information, aligns with brand values and customer expectations; it also...

Packaging icons, which can be logos, labels or even the shape and color of a package, play an essential role in product marketing by communicating brand values to consumers and differentiating products from competitors. Their evolution over time reflects changing...