Registered design

Registered Design in Packaging

A registered design is a legal protection for the unique visual appearance of a product. In the context of packaging, it covers the shape, pattern, and ornamentation of the packaging.

Why Register a Design?

Registering a design ensures that your packaging stands out and is protected from being copied. It gives you exclusive rights to use the design for a certain period, usually up to 25 years.

How to Register a Design

To register a design, you need to file an application with the relevant intellectual property office. The application must include clear images or drawings of the design. Once approved, your design is legally protected.

Benefits of a Registered Design

A registered design can increase the value of your brand. It also provides a competitive edge by preventing others from using your unique packaging design. This can lead to increased customer recognition and loyalty.

Examples of Registered Designs in Packaging

Think of the iconic Coca-Cola bottle or the unique shape of Toblerone packaging. These are classic examples of registered designs that have helped these brands become instantly recognizable.