How are companies integrating feedback from immersive VR/AR-based consumer research into packaging designs?
» Packaging- Companies use VR/AR feedback to understand consumer interaction with packaging, leading to design modifications that enhance user experience.
- Data from VR/AR simulations helps companies identify design elements that influence purchase decisions and optimize packaging accordingly.
- By analyzing how consumers navigate virtual store environments, companies adjust packaging visibility and shelf placement strategies.
Anybody seen examples of how companies are actually using customer feedback from VR/AR setups to tweak their packaging designs? Looking for some real-world cases where the immersive tech feedback loop is influencing how products get wrapped up for the shelf. Cheers!
I gotta say, I'm a bit skeptical about how widespread this VR/AR feedback integration really is in packaging design. Are there many companies that have the resources for this? Seems like a cool concept, but I'm wondering if it's more of a niche thing or if it's actually catching on in the broader market. Anybody got the inside scoop?
I've heard about a few cases where consumer goods companies experimented with AR to see how people interact with different packaging designs in a virtual store environment. They track where the eye goes and what grabs attention. Then they tweak the designs based on that data to make sure the packaging pops on an actual shelf. Pretty futuristic stuff!
Sounds super innovative and exciting! It really takes customer engagement to a new level.
Honestly, this sounds overly complicated for something like packaging design. I feel like traditional methods already work fine for most cases.
One thing that’s pretty cool with VR/AR research is the speed it brings to the whole design process. You can set up multiple design variations—different shapes, colors, text layouts—and have people interact with them virtually in no time. That means companies get instant feedback and can pivot quickly without having to produce a bunch of physical prototypes. Plus, it makes it easier to test packaging with target audiences from different regions all at once, which is a huge advantage for brands thinking globally. Anyone see other benefits with this approach?
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