Posts on the Topic Strategy
Packaging is crucial for small businesses as it's the first physical brand interaction with customers and influences their perception. It should reflect the brand identity, balance cost with quality, enhance product appeal, and can be a powerful marketing tool. Choosing suitable...
Packaging hazards pose risks to product safety during transportation and storage, stemming from physical damage, environmental conditions, and human error; addressing these requires a comprehensive design strategy. Shipping hazards are categorized into shock damage, vibrations, compression forces, and atmospheric conditions;...
Packaging in the USA market is essential for brand strategy, influencing consumer behavior and ensuring product protection. Trends like smart packaging, personalization, sustainability, and minimalist design are shaping the industry's future. Sustainable packaging enhances brand image but may incur higher costs...
Packaging solutions in New Zealand are essential for product integrity, safe distribution, and brand identity; they must be durable for long transits and increasingly sustainable to meet consumer expectations. Quality packaging is crucial as it protects goods during shipping, enhances...
The plastic bag controversy involves balancing their convenience and environmental impact, with issues like non-biodegradability, pollution, and wildlife harm. Efforts are underway to find sustainable alternatives due to the extensive ecological footprint of plastic bags....
The Sustainability Awards for Packaging in Europe highlight innovative sustainable packaging solutions, emphasizing the industry's shift towards environmental responsibility as a core value. Winners are chosen based on comprehensive criteria that assess material efficiency, design for recycling, innovation, life cycle...
The article discusses the importance of packaging in business, highlighting its role in customer perception, product protection and marketing. It also explores different types of packaging materials including paper/cardboard, plastic, metal, glass and flexible materials - each with their unique...