Posts on the Topic Concept

The packaging design process is a complex journey from concept to consumer, involving education on materials and techniques, collaboration among stakeholders, adherence to timelines, and evaluation of market success. It's crucial for creating an appealing package that meets practical requirements...

Packaging design is crucial for product protection, branding, and consumer engagement, involving elements like material choice and functionality that align with brand identity. It's a strategic tool in branding, creating emotional connections through visual/tactile cues and differentiating products in competitive...

The Sustainability Awards for Packaging in Europe highlight innovative sustainable packaging solutions, emphasizing the industry's shift towards environmental responsibility as a core value. Winners are chosen based on comprehensive criteria that assess material efficiency, design for recycling, innovation, life cycle...