Posts on the Topic Service

Branding and packaging are essential for product success, with branding building a meaningful relationship with consumers through various elements beyond visuals, and packaging being the first visual contact that also protects and informs about the product. Effective branding can foster...

The packaging industry's value chain encompasses material procurement, design and development, manufacturing, distribution, marketing, sales, and after-sales service. Challenges such as environmental regulations, consumer demands for sustainability, cost volatility, technological advances, globalization issues, and supply chain complexity necessitate strategic planning...