Posts on the Topic Consumer-experience

Packaging plays a crucial role in product success, influencing brand recognition, consumer experience and ensuring safety during transit. It involves understanding the product's specific needs including dimensions, fragility level, weight and transportation process as well as regulatory compliance to protect...

Packaging icons, which can be logos, labels or even the shape and color of a package, play an essential role in product marketing by communicating brand values to consumers and differentiating products from competitors. Their evolution over time reflects changing...