Header card

Header Card

A header card is a small piece of packaging material, usually made of cardboard or thick paper, that is attached to the top of a product. It serves both functional and marketing purposes. The header card often includes important information such as the product name, brand logo, and other details like price or usage instructions.

Functionality

The primary function of a header card is to provide a way to hang the product on retail display hooks. This makes it easier for customers to see and access the product. Additionally, the header card helps to keep the product organized and presentable on store shelves.

Marketing Benefits

A header card also plays a crucial role in marketing. It offers a space for branding and promotional messages. Eye-catching designs and colors can attract customer attention and influence purchasing decisions. A well-designed header card can make a product stand out among competitors.

Customization

Businesses can customize header cards to match their brand identity. This includes choosing specific colors, fonts, and images. Customization helps in creating a consistent brand image, which can build customer trust and loyalty.

Examples

Common examples of products using header cards include small toys, kitchen gadgets, and accessories. For instance, a set of kitchen utensils might come in a plastic bag with a header card that displays the brand name and product details.